BernieAugust 19, 2020

Bernie Wong Hosts The 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards

On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the  2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by.

BernieAugust 19, 2020

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online..

BernieAugust 12, 2020

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores.

BernieAugust 4, 2020

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A.

BernieAugust 2, 2020

Social Distancing Measures on Brainstorm Meetings

To fight against the spread of COVID-19, Hong Kong has implemented the Social Distancing Measures. Restaurants are the first batch to be greatly affected. Even though it would be difficult, restaurants are.

BernieAugust 1, 2020

Email Marketing and Fax Machine Ads

In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays,.

BernieJuly 31, 2020

Online Press Conference: Zoom or Facebook Live?

The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the.

BernieJuly 30, 2020

A T-Shaped Marketer

Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and.

BernieJuly 22, 2020

What’s the Best Way to Study Social Media Marketing?

I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because.

BernieJuly 22, 2020

Is Facebook Outdated?

When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should.

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