網店經營入門秘笈：送貨安排
網店經營五步曲中，在接到客戶的訂單並收到款項之後，送貨便是網購最重要的一個步驟，要穩妥地將貨物送到客人手上，訂單才算完成。如果沒有自家的物流團隊，應該怎樣安排送貨呢?
Facebook’s Metaverse: If All Goes Well
Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to “The Good and Nice Company, Not at All Evil,” while others have suggested “MySpace” out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook
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網店經營入門秘笈：建立付款方法
建立自己的網店後，便要為網站建立付款方法。在網上平台不能以現金直接交易，以往大多數平台只支援以信用卡付款，但現時很多平台均支援其他不同的收付款方式，商家又應該如何選擇呢？
Falling in Love with Livestreaming
Recently, a seasoned Hong Kong entrepreneur keen to develop a cross-border eCommerce business in the Greater Bay Area consulted us. The economy is picking up with the stabilization of the pandemic. Alongside policy promotion, many entrepreneurs have restarted their business plans. Many “Greater Bay Area” experts are also raring to go. We often give tailored
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Did You Gain from Facebook’s Outage?
Facebook had a global outage on the 5th of October, Hong Kong time. Naturally, the losers were Facebook and Mark Zuckerberg. Users could not access Facebook, Instagram, and WhatsApp for six hours. Advertising revenue losses were incurred every minute and second until the outage lasted. Facebook’s share price tumbled, and Zuckerberg lost USD 7 billion
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Own Your Path Through E-commerce
The After COVID-19 report of McKinsey Global Institute’s Future of Work estimates that 1 out of 16 global workers need to re-skill by 2030. In line with this, the Institute will organize a new training series as supported by HSBC Hong Kong Community Partnership Programme 2021. “Own My Path” Skills Transformation Training Programme aims to
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Better Not to Remember What You’ve Learned
At the beginning of the year, everyone was very conservative about how businesses would fare. Although our digital marketing business caters to big brands, we have also been affected. On the contrary, inquiries and requests for corporate training have significantly increased. Besides working on expanding online presence, many companies have put more emphasis on equipping
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網店經營入門秘笈：如何入貨
疫情尚未完結，市民仍然需要保持社交距離，避免與人接觸，不少人選擇網上購物。經營網店需要付出很多心機，又需要付出誠意，除此之外，還有什麼要注意呢 ﹖ 其實經營網店大致可分為五步曲，而第一步便是要學會如何入貨。
Taking a More Humanistic Approach in Your eCommerce Store and Marketing
A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of the products, it is also important to pay particular attention to the photos and product descriptions. It is for buyers to better understand
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