Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and […]
Tips for Creating an SEO-friendly Website to Increase Traffic Read More »
Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook
Top Marketing Strategy on YouTube Read More »
The whole city has been following the Tokyo Olympics closely. The outstanding performance of Hong Kong athletes has won the hearts of all Hong Kong people. It is not only the athletes who are giving their all as they compete. The editors of social media brand pages are also working very hard at this time.
Capitalizing on the Olympics Read More »
A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that’s about it. He then insisted on putting in place practical
Is There a Future for Clubhouse’s Social Media Audio Marketing? Read More »
Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While
Finding Muk and Tin’s Token of Love Read More »
Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can
Marketing without Facebook and Google Read More »
The influence of the young generation should not be overlooked. Even Kenny Tak Bun Wong has broken with the conventional TVB and moved to a new TV station. His move was embraced by the public, both online and offline. It just goes to show that TVB no longer holds the absolute advantage it had in
How Much Do You Love Big-Box Stores? Read More »
Do you want to stay on top of the game? On 22 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Social Media Marketing Next in partnership with the Hong Kong General Chamber of Commerce HKGCC. According to Bernie: “The world of social media is constantly
Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next Read More »
“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed.
eCommerce Insights from Buying a Can of Coke Read More »
Every brand has probably gone through the process of creating “Customer Personas.” For most, this would have been conducted before the launch of a brand or a product or as part of drawing up marketing plans or repositioning one’s customer service. Yet, this important subject is often neglected, sometimes done cursorily or just for show.
A Million-Dollar Class on Customer Personas Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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