June 2020

5 Marketing Tips Inspired by Animal Crossing

5 Marketing Tips Inspired by Animal Crossing

Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just […]

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How Blue Bottle Coffee Leverages Digital Marketing

How Blue Bottle Coffee Leverages Digital Marketing

Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market

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Solutions for Social Media PR Crisis

Solutions for Social Media PR Crisis

During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR agency should have more professional knowledge than me. However, most of the marketing projects are deeply related to social media platforms nowadays. It

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