Month: February 2021

Become a Thought Leader in Your Industry

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” …

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Clubhouse Unveils a New Audio-Based Social Media Platform

Clubhouse Unveils a New Audio-Based Social Media Platform

There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app …

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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses …

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Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

In social media marketing, it is important to always stay ahead of the trends and know how to creatively implement engaging marketing strategies. 2020 was a difficult year for brands and marketers alike, and 2021 presents opportunities for businesses to revamp their marketing strategies and connect with their audiences. That’s why on 15 January, 2021, …

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Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

2020 was the year of the coronavirus pandemic. As such, brands and event organizers had to migrate their efforts to the digital space to connect and engage with their audiences. The Oxford University Press’ Baby Crawling Competition has been running for 11 years, and they refused to let COVID-19 get in the way of the …

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Facebook Is Removing Likes on Pages!

Facebook Is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to “Like” pages. Instead, Facebook is shifting to “Followers”. The “Follow” function on pages has always been there although it is inconspicuous. This change …

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Latest Marketing Craze: AR Games

Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets are not a particularly big seller, its AR technology has helped Facebook catch up with Snapchat. Recently, brands love to use AR games …

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