February 2021

Become a Thought Leader in Your Industry

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” […]

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Clubhouse Unveils a New Audio-Based Social Media Platform

Clubhouse Unveils a New Audio-Based Social Media Platform

There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app

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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses

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Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

The social media transfer wave The rise of social commerce Live streaming content AR features Buy Now, Pay Later services While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail

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Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Maisan Leung, assistant corporate marketing director of Oxford University Press, had this to say: “Technology can revolutionise the ways we reach out to our target audience. Educational solution providers like Oxford University Press should harness the power of technology to design great experiences for our learners to accelerate their learning efficacy and motivation.” According to

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Facebook Is Removing Likes on Pages!

Facebook Is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to “Like” pages. Instead, Facebook is shifting to “Followers”. The “Follow” function on pages has always been there although it is inconspicuous. This change

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Latest Marketing Craze: AR Games

Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets are not a particularly big seller, its AR technology has helped Facebook catch up with Snapchat. Recently, brands love to use AR games

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