Business Trends

企業培訓 (Corp Training) 全指南:如何透過員工培訓課程提升團隊競爭力?

在瞬息萬變的商業環境中,香港企業面臨著前所未有的人才競爭與市場挑戰。要保持領先優勢,單靠招聘頂尖人才並不足夠,更重要的是如何持續釋放現有團隊的潛力。這正是企業培訓 (Corp Training) 發揮關鍵作用的領域。 本文將深入探討企業培訓的核心理念,解析不同的培訓類型與模式,並分享如何為您的團隊規劃最具效益的員工培訓課程。 什麼是企業培訓 (What is corporate training?)? 企業培訓(Corporate Training),顧名思義,是指企業為員工提供的一系列有系統的學習與發展活動。其核心目的在於提升員工的工作技能、知識水平、工作態度及整體績效,從而推動企業達成商業目標。優質的企業培訓不僅能提高生產力,更能增強員工對公司的歸屬感,有效降低人才流失率。 企業培訓的其他常見稱呼 (What is another word for corporate training?) 在不同的企業文化和專業語境中,企業培訓有時會被稱為不同的名字。如果您在業界聽到以下詞彙,它們通常指向同一個核心概念: 構建高績效團隊的 4 大培訓類型 (What are the 4 types of training?) 要打造一個全方位的培訓藍圖,我們首先需要了解企業培訓的基礎架構。一般而言,所有員工培訓課程都可以歸納為以下 4 大核心類型: 7 大常見的員工培訓課程模式 (What are the 7 types of training?) 了解了培訓的分類後,企業該如何有效地傳遞這些知識?根據不同的學習目標與預算,企業通常會採用以下 7 種常見的培訓模式: 為什麼選擇 Bernie Wong 提升您的企業培訓成效? 優質的 Corp Training 絕非盲目填鴨,而是需要精準對接企業痛點與員工需求。在 Bernie […]

企業培訓 (Corp Training) 全指南:如何透過員工培訓課程提升團隊競爭力? Read More »

L’Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

Train the Trainer aims at upskilling L’Oreal Hong Kong’s beauty advisors by bringing the latest digital content creation knowledge. It is also dedicated to encouraging its application to the My Beauty Club community, specifically to its social and mobile learning app. The training features brand happening, corporate news, and e-Learning modules to keep beauty advisors

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Uncover the Magic of Disney+ Content Marketing

Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney’s original brand value, advertisers should also consider the marketing techniques which Disney+ has adopted to make

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A Facebook Customer Service Confession Advertising Is Challenging

Advertising is challenging, and most often, people joke that the work is actually customer service for Facebook. Of course, the job is to create marketing content and manage brand pages for our clients. But you’ll often receive inquiries from friends or readers about Facebook settings, Instagram features, and so on. It is something to admire

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Gain Marketing Expertise by Being Nosy

Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often

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