Life Style

Social Media Marketing Echo Chambers

Social Media Marketing Echo Chambers

Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read. […]

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Bernie Wong Teaches Digital Marketing for the HKTDC's Digital Academy

Bernie Wong Teaches Digital Marketing for the HKTDC’s Digital Academy

As part of their thrust to empower SMEs across Hong Kong, the Hong Kong Trade Development Council has launched the Digital Academy: a collection of free digital marketing training courses geared towards helping SMEs learn and develop their skills in digital marketing. With the courses, SMEs are given indispensable digital knowledge, which they can use

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Branding 360: Bernie Wong and the Advantage of Evolving Brands

Branding 360: Bernie Wong and the Advantage of Evolving Brands

On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen

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Hong Kong’s Affection for Its Beloved Airlines

Hong Kong’s Affection for Its Beloved Airlines

The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service

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Bernie Wong's Tip For Auditing a Brand's Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which

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Bernie Wong's Pick for Must-Read Marketing Book

Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s

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Social Distancing Measures on Brainstorm Meetings

Social Distancing Measures on Brainstorm Meetings

To fight against the spread of COVID-19, Hong Kong has implemented the Social Distancing Measures. Restaurants are the first batch to be greatly affected. Even though it would be difficult, restaurants are still doing their jobs. It’s such toughness like the Lion Rock Mountain spirit that maintains every one of us to keep going. Frankly

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Online Press Conference: Zoom or Facebook Live?

Online Press Conference: Zoom or Facebook Live?

The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the currently overwhelming situation of online activities. Sometimes it even deteriorates the overall quality of online press conferences. For example, a client asked for

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