Brand Marketing

Which KOL Should You Choose for Brand Marketing?

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client launched a new product and was keen to engage a key opinion leader (KOL) for marketing purposes. What Value Do KOLs Bring? The …

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MeWe專頁做品牌營銷,行得通?

MeWe專頁做品牌營銷,行得通?

其實MeWe早於2012年就已經推出,只是剛推出時反應可能未算太踴躍,直至較早前美國舉行大選時,Trump Trump特朗普稱被很多社交媒體打壓,包括Facebook,所以鼓吹大家使用沒有「Censorship」的社交媒體,MeWe就是其中之一。加上不少香港人都經歷過被Facebook刪除專頁或群組,令用戶感到不滿,就引發最近的「移民潮」。

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has been around since 2012, but it was not until the 2020 United States Presidential elections that the platform rose to prominence. President Donald …

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