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Is There a Future for Clubhouse’s Social Media Audio Marketing?

Audio Marketing in 2026: What Replaced the Clubhouse Hype?

Business Trends, Content Marketing, Digital Marketing, Social Media / Dr Bernie Wong Kai Leong

Clubhouse’s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows. What Changed After the Clubhouse Boom? Live rooms were difficult for many brands to sustain […]

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「5個品牌在社交媒體總會錯的事」

Leave a Comment / Business Trends, Content Marketing, Digital Marketing, Social Media / Dr Bernie Wong Kai Leong

品牌在Facebook發出帖文之後，不難發現有一個「Boost Post」的按鈕，雖然使用很方便，但其實可以說是「交學費」，最大原因是這個推廣效率十分低。大部份專業的社交平台營運公司都會使用「Facebook Ad Manager」，一個比較全面的廣告系統。雖然使用上比「Boost Post」複雜，但可以設定廣告的目標，例如接觸到更多受眾或提高影片瀏覽人數等；更可以設定目標受眾，例如可以設定年齡或語言，以排除或專注某些受眾。

「5個品牌在社交媒體總會錯的事」 Read More »

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