BernieAugust 4, 2020

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A.

BernieJuly 21, 2020

Should We Run Ads on Social Media in This Sluggish Market?

When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as.

BernieJuly 21, 2020

Effective Tools for Leading a Digital Transformation to Your Company

Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The.

BernieJuly 21, 2020

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers.

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