Month: October 2020

Instagram - A Review of the Past 10 Years

Instagram – A Review of the Past 10 Years

In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall.  Apart from changing the app icon, you probably …

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Bernie Wong's Tip For Auditing a Brand's Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which …

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Bernie Wong's Pick for Must-Read Marketing Book

Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s …

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Bernie Wong on the Best Social Media Influencer Niches

Bernie Wong on the Best Social Media Influencer Niches

On 22 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured in an article by Yoann Bierling. The article is titled “What Are The Best Social Media Influencer Niches?”, and Bierling compiled the answers of experts in the social media sphere. This is what Bernie Wong had to say: If …

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Bernie Wong Speaks at the Online Business Summit

Bernie Wong Speaks at the Online Business Summit

On 18 September 2020, Bernie Wong spoke at the 2020 Online Business Summit about digital marketing and businesses recovering from the pandemic. The 2020 Online Business Summit was a conference led by Hong Kong’s leading business, marketing, and advertising professionals.For this year, the Summit had one overarching theme: how can businesses get into digital transformation …

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Bernie Wong and Elementor HK

Bernie Wong and Elementor HK

On 15 May 2020, Bernie Wong, the founder and owner of Social Stand Limited, co-hosted one of Elementor Hong Kong’s Meetups. He was invited by the Elementor Hong Kong group to talk about “The 5 Website Marketing Tactics You Should Know.” A total of 63 participants joined in on the talk, which was held online …

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Bernie Wong on Branding in the Age of Social Media

Bernie Wong on Branding in the Age of Social Media

On 8 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, spoke to the members of the Rotary Club of Causeway Bay for their October Joint Presidents’ Meeting. His topic? Branding in the age of social media. The talk was held over ZOOM live conferencing. In his talk, Bernie Wong discussed how …

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Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

On 10 June 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited by the Faculty of Business and Economics in Hong Kong University as a guest lecturer to give an intensive, one-day class on e-Marketing.  The class covered social media marketing and digital storytelling and how both go hand in hand …

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Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook …

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