Month: July 2021

Finding Muk and Tin’s Token of Love

Finding Muk and Tin’s Token of Love

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While …

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Marketing without Facebook and Google

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can …

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Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Bernie Wong on Social Media Marketing Level-Up Series: Social Media Marketing Next

Do you want to stay on top of the game?  On 22 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Social Media Marketing Next in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “The world of social media is constantly …

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eCommerce Insights from Buying a Can of Coke

eCommerce Insights from Buying a Can of Coke

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed. …

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A Million-Dollar Class on Customer Personas

A Million-Dollar Class on Customer Personas

Every brand has probably gone through the process of creating “Customer Personas.” For most, this would have been conducted before the launch of a brand or a product or as part of drawing up marketing plans or repositioning one’s customer service. Yet, this important subject is often neglected, sometimes done cursorily or just for show. …

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Bernie Wong on Social Media Marketing Level-Up Series: Brand Instagram Marketing

Bernie Wong on Social Media Marketing Level-Up Series: Brand Instagram Marketing

Are you looking for an effective way to market your brand on Instagram? On 14 July 2021, Bernie Wong, the owner and founder of Social Stand Limited, will facilitate a Social Marketing Level Up Series on Live Streaming for Brands in partnership with the Hong Kong General Chamber of Commerce HKGCC.  According to Bernie: “In today’s digital world …

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