Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media accounts helmed by influential KOLs with a large following, plus others known as “micro Influencers” who have fewer followers to help make up a certain […]
Which type of KOL Should You Choose for Brand Marketing? Read More »
On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt
Bernie Wong on Facebook Ad Targeting Read More »
On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for the second day’s morning session titled: Youth Forum: Future Skills and Career Prospect. During the session, Bernie shared his experiences and expertise as
Bernie Wong at Day 2 of the Cyberport Virtual Career Fair Read More »
Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten to abandon large corporates if they do not comply with their demands. Large companies like Google are forced to add Apple’s mandatory privacy
Being a Big Brand Is Not Necessarily an Advantage Read More »
At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and
Digital Marketing Is the Epitome of Endless Learning Read More »
The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year. It was clever for the app to make use of the celebrity effect and exclusivity of being able to join by invite only.
The Time for Marketing on Hong Kong’s Clubhouse Is Here! Read More »
The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved
Executing Business Strategy in the Online Retail Era Read More »
On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity
Bernie Wong on How Marketers Will Use Video in 2021 Read More »
“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising
What is the Target Number of LIKES for Your Business This Year? Read More »
A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL”
Become a Thought Leader in Your Industry Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
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