It is not that terrible for merchants to be abandoned by customers when they are shopping around. Yet probably, the most frightening of all is to be abandoned and not be aware of it. Many online stores focus on marketing and attracting customers to their website. This may generate traffic, but if the consumer’s buying […]
Google: Not Afraid of Being Abandoned by Customers Read More »
The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans
Earn Revenue with Podcasting: Audio Marketing Is the New Future Read More »
There are many hidden experts across social media platforms. The Clubhouse app has seen many high-quality rooms from overseas. In Taiwan, the discussion and sharing of marketing content strategies have been very inspiring. However, with the rise in popularity of this social media platform, the quality of content found on it has become uneven. Recently,
Using Clubhouse as a Lesson in Marketing Read More »
After the previous wave of departures from Facebook, are you still active on MeWe? Aside from gaining users during the initial phase, when everyone jumps on the bandwagon, a social platform must truly earn the love and loyalty of followers to stick around on the platform. Facebook has faced many complaints and ups and downs.
Crosses and True Likes on Facebook Read More »
After a year of transformation, operating online stores is nothing new for SMEs. The same is true even for larger brands alike – which offer products and services to mass markets. Everyone may already be familiar with selling their products on shopping websites, using paid online shopping platforms, or even launching their online stores. This
eCommerce Growth Formula Read More »
Yahoo! announced the global closure of “Yahoo! Answers” on 04 May 2021. Yahoo! Knowledge+ in Hong Kong, Taiwan, and other places will also end at the same time. Why did Yahoo! decide to give up on a website that sees web traffic of 200 million per quarter? Perhaps you could try to ask “Yahoo! Answers”
Customers Are Searching for Answers Read More »
I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel
Inspirations from Segmenting Travelers Into 6 Types Read More »
Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this list, it’s a gamble. If it fits with what the client wants, then, it’s a bingo! To be honest, I am slightly hesitant about entrusting
Which KOL Is the Best? Read More »
全球在肺炎疫情的陰霾下，人們都會盡量減少外出，避免人群聚集，不少人都會選擇轉用網上購物平台，造就很多網店的生意都逆市跑贏。如果想開網店，又應該怎樣起步呢 ﹖
開網店前諗清楚： 你的動機是什麼 ？ Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
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