Business Trends

Making Connections Through Podcasting

Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a

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Take Hold of the Inverse Bullet

Take Hold of the Inverse Bullet

The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound. One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand

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Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are

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LinkedIn: The Most Underrated Social Media Platform

LinkedIn: The Most Underrated Social Media Platform

Apart from producing Facebook and Instagram content for my clients, I have been actively researching and putting out content for them on LinkedIn. In my opinion, LinkedIn is a social media platform that has been underrated for a long time. Many still see LinkedIn as a place to host their CVs, to plan their next

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Bernie Wong's Tips and Tricks for Marketing to Millennials

Bernie Wong’s Tips and Tricks for Marketing to Millennials

On 29 May 2020, Bernie Wong, owner and founder of Social Stand, was featured on an article by UpCity entitled Marketing to Millennials. The author, Jordan Stella, compiled 32 different tips and tricks from experts on how to efficiently and effectively market to millennials and what type of marketing strategies work best for them. UpCity

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Made in Hong Kong – Never Say Die Spirit

Made in Hong Kong – Never Say Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for

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Bernie Wong's Take on Businesses Using TikTok

Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a

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Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong, the owner and founder of Social Stand Limited, gave an online talk to the Travel Industry Council. Over 300 members were in attendance, and Bernie gave them insights on marketing in the travel industry and how to use social media to promote travel agencies. The travel industry was the worst industry affected by

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