On 16 June 2021, Bernie Wong, the owner and founder of Social Stand Limited, facilitated a Social Marketing Level Up Series for Brand Storytelling on Social Media in partnership with the Hong Kong General Chamber of Commerce HKGCC. According to Bernie: “Social media is a powerful tool for branding. With the right strategy, it can help you attract […]
Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin
Is It the End of Live Marketing? Read More »
It is not that terrible for merchants to be abandoned by customers when they are shopping around. Yet probably, the most frightening of all is to be abandoned and not be aware of it. Many online stores focus on marketing and attracting customers to their website. This may generate traffic, but if the consumer’s buying
Google: Not Afraid of Being Abandoned by Customers Read More »
The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of 19%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans
Earn Revenue with Podcasting: Audio Marketing Is the New Future Read More »
There are many hidden experts across social media platforms. The Clubhouse app has seen many high-quality rooms from overseas. In Taiwan, the discussion and sharing of marketing content strategies have been very inspiring. However, with the rise in popularity of this social media platform, the quality of content found on it has become uneven. Recently,
Using Clubhouse as a Lesson in Marketing Read More »
After the previous wave of departures from Facebook, are you still active on MeWe? Aside from gaining users during the initial phase, when everyone jumps on the bandwagon, a social platform must truly earn the love and loyalty of followers to stick around on the platform. Facebook has faced many complaints and ups and downs.
Crosses and True Likes on Facebook Read More »
After a year of transformation, operating online stores is nothing new for SMEs. The same is true even for larger brands alike – which offer products and services to mass markets. Everyone may already be familiar with selling their products on shopping websites, using paid online shopping platforms, or even launching their online stores. This
eCommerce Growth Formula Read More »
Yahoo! announced the global closure of “Yahoo! Answers” on 04 May 2021. Yahoo! Knowledge+ in Hong Kong, Taiwan, and other places will also end at the same time. Why did Yahoo! decide to give up on a website that sees web traffic of 200 million per quarter? Perhaps you could try to ask “Yahoo! Answers”
Customers Are Searching for Answers Read More »
I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel
Inspirations from Segmenting Travelers Into 6 Types Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
Digital Marketing Trainer | Marketing Speaker | Social Media Marketing
Bernie Wong © 2022. All Rights Reserved.
Sign up for our newsletter and get notified to our latest updates.
