Digital Marketing

Bernie Wong Teaches Digital Marketing for the HKTDC's Digital Academy

Bernie Wong Teaches Digital Marketing for the HKTDC’s Digital Academy

As part of their thrust to empower SMEs across Hong Kong, the Hong Kong Trade Development Council has launched the Digital Academy: a collection of free digital marketing training courses geared towards helping SMEs learn and develop their skills in digital marketing. With the courses, SMEs are given indispensable digital knowledge, which they can use […]

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Branding 360: Bernie Wong and the Advantage of Evolving Brands

Branding 360: Bernie Wong and the Advantage of Evolving Brands

On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen

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Hong Kong’s Affection for Its Beloved Airlines

Hong Kong’s Affection for Its Beloved Airlines

The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service

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What OmniPork Has Taught Me About Marketing

What OmniPork Has Taught Me About Marketing

Marketing Strategies Must Be Agile In the digital world, it is common to carry out pilot testing for products or marketing efforts. Remember when Gmail was in beta for several years? For large-scale marketing campaigns, in addition to doing A/B testing on the advertisement itself, and if time permits, I would also suggest for brands

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Instagram - A Review of the Past 10 Years

Instagram – A Review of the Past 10 Years

In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall.  Apart from changing the app icon, you probably

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Bernie Wong's Tip For Auditing a Brand's Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint

Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which

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Bernie Wong's Pick for Must-Read Marketing Book

Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s

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Bernie Wong on the Best Social Media Influencer Niches

Bernie Wong on the Best Social Media Influencer Niches

On 22 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured in an article by Yoann Bierling. The article is titled “What Are The Best Social Media Influencer Niches?”, and Bierling compiled the answers of experts in the social media sphere. This is what Bernie Wong had to say: If

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Bernie Wong Speaks at the Online Business Summit

Bernie Wong Speaks at the Online Business Summit

On 18 September 2020, Bernie Wong spoke at the 2020 Online Business Summit about digital marketing and businesses recovering from the pandemic. The 2020 Online Business Summit was a conference led by Hong Kong’s leading business, marketing, and advertising professionals.For this year, the Summit had one overarching theme: how can businesses get into digital transformation

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