How Should a Marketer React Under a Gloomy Market?
Bernie WongJuly 21, 2020

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers.

Being KOL is Not an Easy Task
Bernie WongJuly 18, 2020

Being KOL is Not an Easy Task

A KOL just needs to say a few words about the product. With the popularity of the Internet and the extensive use of social media, comments from influencers, also known as KOL.

Marketing Content Should be Different on Facebook and Instagram
Bernie WongJuly 15, 2020

Marketing Content Should be Different on Facebook and Instagram

Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach.

How to Sell a Product in the Right Way Effectively?
Bernie WongJuly 13, 2020

How to Sell a Product in the Right Way Effectively?

Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand.

SEO and Miss Hong Kong Beauty Pageant
Bernie WongJuly 8, 2020

SEO and Miss Hong Kong Beauty Pageant

SEO (Search Engine Optimization) means the process of growing the quality and quantity of website traffic. The action means increasing the visibility of a website or a web page to users of.

Marketing Isn’t Just Selling But Also Branding
Bernie WongJuly 6, 2020

Marketing Isn’t Just Selling But Also Branding

Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most.

Brand Benefits Under a Gloomy Market
Bernie WongJuly 3, 2020

Brand Benefits Under a Gloomy Market

Under the pandemic, the market is gloomy and stagnant. How can a brand keep its benefit in such an unfavorable situation? Adversity is a good chance for the company to reorganize, and.

5 Marketing Tips Inspired by Animal Crossing
Bernie WongJune 26, 2020

5 Marketing Tips Inspired by Animal Crossing

Many of us have stayed at home for quite a long time due to this pandemic. Playing video games seems to be the easiest way to kill time and boredom. Animal Crossing.

How Blue Bottle Coffee Leverages Digital Marketing
Bernie WongJune 24, 2020

How Blue Bottle Coffee Leverages Digital Marketing

Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of.

Solutions for Social Media PR Crisis
Bernie WongJune 19, 2020

Solutions for Social Media PR Crisis

During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR.

Join Our Newsletter!

Sign up for our newsletter and get notified to our latest updates.