網店經營入門秘笈：建立購物網站
客戶去購買，但眾多的網上銷售平台中，商家們應該怎樣去選擇呢
Digital Marketing
網店經營入門秘笈：如何入貨
疫情尚未完結，市民仍然需要保持社交距離，避免與人接觸，不少人選擇網上購物。經營網店需要付出很多心機，又需要付出誠意，除此之外，還有什麼要注意呢 ﹖ 其實經營網店大致可分為五步曲，而第一步便是要學會如何入貨。
Taking a More Humanistic Approach in Your eCommerce Store and Marketing
A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of the products, it is also important to pay particular attention to the photos and product descriptions. It is for buyers to better understand
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簡單易學的營銷策略：如何在社交媒體為「品牌説故事」？
瀏覽社交媒體是我們每天與朋友聯繫或解悶時必不可缺的工具。所以對於企業來説，社交媒體是一個創立品牌形象以及進行營銷的理想工具。適當地運用社交媒體可以與客户建立長遠的合作關係，提升客户的忠誠度，反之稍不留神，可能就會犯下以下社交媒體中營銷策略常見的毛病。
簡單易學的營銷策略：如何在社交媒體為「品牌説故事」？ Read More »
What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror?
The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with such a strong line-up with Mirror, Samsung also arranged for the event to be on “Live Stream.” While such a live broadcast on
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Is Your Competitor Analysis Done Right?
LinkedIn recently launched a feature that allows you to compare statistics with your competitors. The information helps you determine the total number of followers, number of new followers, as well as statistics regarding the number of engagement and posts of your competitors. While it is not an earth-shattering feature, it simplifies the work of researching
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Calculating the ROI of Marketing Meetings
As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets. Recently, Google launched
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Does Your Marketing Content Raise Questions?
It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from
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Marketing Is Much More than Simply Engaging Popular Celebrities
Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply
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Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling
In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM. #brand storytelling training
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