「社交平台移民潮」
Bernie WongApril 27, 2021

「社交平台移民潮」

Facebook在成立早期僅屬於朋友之間的互動,但現時逐步發展成為數碼廣告頻道,演算法的出現能夠按照用戶的喜好提供內容,令用戶更能投入其中,與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告,以及私隱度不夠透明而引起不少用戶不滿。

Which KOL Should You Choose for Brand Marketing?
Bernie WongApril 20, 2021

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client.

Bernie Wong on Facebook Ad Targeting
Bernie WongApril 13, 2021

Bernie Wong on Facebook Ad Targeting

On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected.

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair
Bernie WongApril 12, 2021

Bernie Wong at Day 2 of the Cyberport Virtual Career Fair

On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for.

Being a Big Brand Is Not Necessarily an Advantage
Bernie WongApril 2, 2021

Being a Big Brand Is Not Necessarily an Advantage

Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten.

Digital Marketing Is the Epitome of Endless Learning
Bernie WongApril 1, 2021

Digital Marketing Is the Epitome of Endless Learning

At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope.

The Time for Marketing on Hong Kong’s Clubhouse Is Here!
Bernie WongMarch 29, 2021

The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year..

Executing Business Strategy in the Online Retail Era
Bernie WongMarch 22, 2021

Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to.

Bernie Wong on How Marketers Will Use Video in 2021
Bernie WongMarch 16, 2021

Bernie Wong on How Marketers Will Use Video in 2021

On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video.

What is the Target Number of LIKES for Your Business This Year?
Bernie WongMarch 4, 2021

What is the Target Number of LIKES for Your Business This Year?

“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University.

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