Social Media

Trends in Social Media as an Information Exchange Platform

Trends in Social Media as an Information Exchange Platform

Business Trends, Content Marketing, Digital Marketing, Social Media /

The Arrival of Instagram Bot Facebook announced a series of upcoming developments during its annual F8 Refresh conference. This is a major event that marketers should not miss. The announcements made this year are focused on information services. One of the most important announcements is the launch of Instagram’s Messaging API. It signified the imminent arrival of chatbots on Instagram. […]

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Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

Bernie Wong on Social Media Marketing Level-Up Series: Live Streaming for Brands

Bernie Wong, Content Marketing, Digital Marketing, Social Media, Social Stand /

The Programme is for: Founders & Entrepreneurs Brand Managers & Directors Marketing Managers & Directors Marketing, Digital/Social Media Marketing, Communication, and Creative Leaders The Programme Outline: What’s a Good Show for Brands 5 Steps for Producing a Good Show! 10x the value of a Live Video Expert Tips for Hiring a Video Agency Tools &

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Is It the End of Live Marketing?

Is It the End of Live Marketing?

Business Trends, Content Marketing, Digital Marketing, Facebook, Instagram, Social Media /

Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin

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Google: Not Afraid of Being Abandoned by Customers

Google: Not Afraid of Being Abandoned by Customers

Business Trends, Content Marketing, Digital Marketing, Social Media /

It is not that terrible for merchants to be abandoned by customers when they are shopping around. Yet probably, the most frightening of all is to be abandoned and not be aware of it. Many online stores focus on marketing and attracting customers to their website. This may generate traffic, but if the consumer’s buying

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Using Clubhouse as a Lesson in Marketing

Using Clubhouse as a Lesson in Marketing

Content Marketing, Digital Marketing, Social Media, Social Stand /

There are many hidden experts across social media platforms. The Clubhouse app has seen many high-quality rooms from overseas. In Taiwan, the discussion and sharing of marketing content strategies have been very inspiring. However, with the rise in popularity of this social media platform, the quality of content found on it has become uneven. Recently,

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Inspirations from Segmenting Travelers Into 6 Types

Business Trends, Content Marketing, Digital Marketing, Social Media /

I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel

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「社交平台移民潮」

Business Trends, Content Marketing, Digital Marketing, Social Media /

Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。

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