Facebook had a global outage on the 5th of October, Hong Kong time. Naturally, the losers were Facebook and Mark Zuckerberg. Users could not access Facebook, Instagram, and WhatsApp for six hours. Advertising revenue losses were incurred every minute and second until the outage lasted. Facebook’s share price tumbled, and Zuckerberg lost USD 7 billion
Did You Gain from Facebook’s Outage? Read More »
The After COVID-19 report of McKinsey Global Institute’s Future of Work estimates that 1 out of 16 global workers need to re-skill by 2030. In line with this, the Institute will organize a new training series as supported by HSBC Hong Kong Community Partnership Programme 2021. “Own My Path” Skills Transformation Training Programme aims to
Own Your Path Through E-commerce Read More »
A recent corporate training session on eCommerce conducted a thorough study on what it takes to optimize the impact of an online store’s product description. Aside from listing the specific details of the products, it is also important to pay particular attention to the photos and product descriptions. It is for buyers to better understand
Taking a More Humanistic Approach in Your eCommerce Store and Marketing Read More »
The boy band, Mirror, was invited to unveil Samsung’s new series of mobile phones at its latest press conference. Product launches of this nature are usually targeted at the media. But with such a strong line-up with Mirror, Samsung also arranged for the event to be on “Live Stream.” While such a live broadcast on
What to Do Even if the Live Broadcast of Your Product Launch Does Not Feature Mirror? Read More »
It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from
Does Your Marketing Content Raise Questions? Read More »
Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply
Marketing Is Much More than Simply Engaging Popular Celebrities Read More »
In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM. #brand storytelling training
Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling Read More »
Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook
Top Marketing Strategy on YouTube Read More »
Clubhouse’s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows. What Changed After the Clubhouse Boom? Live rooms were difficult for many brands to sustain
Audio Marketing in 2026: What Replaced the Clubhouse Hype? Read More »
Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While
Finding Muk and Tin’s Token of Love Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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