Influencer

L’Oreal Train the Trainer Training, Influencer & Thought-Leadership for Beauty Industry

Bernie Wong, Business Trends, Content Marketing /

Train the Trainer aims at upskilling L’Oreal Hong Kong’s beauty advisors by bringing the latest digital content creation knowledge. It is also dedicated to encouraging its application to the My Beauty Club community, specifically to its social and mobile learning app. The training features brand happening, corporate news, and e-Learning modules to keep beauty advisors […]

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Being KOL is Not an Easy Task

What Is a KOL? (And Why Being One Isn’t as Easy as It Looks)

Leave a Comment / Content Marketing, Digital Marketing, Social Media /

What Is a KOL? KOL stands for Key Opinion Leader — someone recognized as an authority within a specific field, whose opinions carry real influence over their audience’s decisions. Unlike a general influencer, a KOL’s credibility usually comes from professional expertise or industry standing, not just follower count. With the rise of social media, comments

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I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.

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