Month: December 2020

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has been around since 2012, but it was not until the 2020 United States Presidential elections that the platform rose to prominence. President Donald …

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That Stack of Unexecuted Marketing Plans

That Stack of Unexecuted Marketing Plans

I’m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you’ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may …

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Know Your Brand's True Value Before Embarking on Marketing

Know Your Brand’s True Value Before Embarking on Marketing

I recently taught a digital and social media course at HKU SPACE. My students came from diverse backgrounds. Among them were current marketers who intend to learn more about the profession. There were also others without a marketing background and just wanted to learn the basics. Faced with the challenge of having a mixed audience, …

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Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …

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Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

On 2 December 2020, Bernie Wong, owner and founder of Social Stand Limited, hosted a webinar for Kaplan as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, “5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound”, and it covered three main topics: …

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