Bernie Wong

Digital & Social Media | Lecturer | Consultant | Columnist | Presenter

Bernie Wong Speaks at the Online Business Summit

Bernie Wong Speaks at the Online Business Summit

On 18 September 2020, Bernie Wong spoke at the 2020 Online Business Summit about digital marketing and businesses recovering from the pandemic. The 2020 Online Business Summit was a conference led by Hong Kong’s leading business, marketing, and advertising professionals.For this year, the Summit had one overarching theme: how can businesses get into digital transformation […]

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Bernie Wong and Elementor HK

Bernie Wong and Elementor HK

On 15 May 2020, Bernie Wong, the founder and owner of Social Stand Limited, co-hosted one of Elementor Hong Kong’s Meetups. He was invited by the Elementor Hong Kong group to talk about “The 5 Website Marketing Tactics You Should Know.” A total of 63 participants joined in on the talk, which was held online

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Bernie Wong on Branding in the Age of Social Media

Bernie Wong on Branding in the Age of Social Media

On 8 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, spoke to the members of the Rotary Club of Causeway Bay for their October Joint Presidents’ Meeting. His topic? Branding in the age of social media. The talk was held over ZOOM live conferencing. In his talk, Bernie Wong discussed how

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Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

Bernie Wong Speaks as a Guest Lecturer at HKU for e-Marketing

On 10 June 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited by the Faculty of Business and Economics in Hong Kong University as a guest lecturer to give an intensive, one-day class on e-Marketing.  The class covered social media marketing and digital storytelling and how both go hand in hand

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Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Things Get Trickier Without Facebook’s 20% Text Rule on Ads

Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook

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Making Connections Through Podcasting

Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a

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Take Hold of the Inverse Bullet

Take Hold of the Inverse Bullet

The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound. One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand

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Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are

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LinkedIn: The Most Underrated Social Media Platform

LinkedIn: The Most Underrated Social Media Platform

Apart from producing Facebook and Instagram content for my clients, I have been actively researching and putting out content for them on LinkedIn. In my opinion, LinkedIn is a social media platform that has been underrated for a long time. Many still see LinkedIn as a place to host their CVs, to plan their next

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