Business Trends

Calculating the ROI of Marketing Meetings

Calculating the ROI of Marketing Meetings

As a digital advertising and marketing agency, we have many meetings every day. Such meetings are intended either internally or with clients. For internal company meetings, we do a form of stand-up meetings that last no longer than 30 minutes. It is because we are most afraid of long and inconclusive meets.  Recently, Google launched […]

Calculating the ROI of Marketing Meetings Read More »

Does Your Marketing Content Raise Questions?

Does Your Marketing Content Raise Questions?

It’s alright if a brand’s marketing content on social media raises questions. What you should be worried about is if it doesn’t. The content that a brand puts out on social media should pose questions to its followers. Recently, Facebook released a report on the types of content that are most widely viewed. Apart from

Does Your Marketing Content Raise Questions? Read More »

Marketing Is Much More than Simply Engaging Popular Celebrities

Marketing Is Much More than Simply Engaging Popular Celebrities

Marketing Proposals Are Penalized if MIRROR Members Are Includ First, Bernie said that he genuinely appreciates the hard work of these two boy bands. He also appreciates how their managers have painstakingly managed the groups. But what he wants to challenge is for all students and marketing teams to think strategically. That is, instead, simply

Marketing Is Much More than Simply Engaging Popular Celebrities Read More »

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.  #brand storytelling training

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling Read More »

Tips for Creating an SEO-friendly Website to Increase Traffic

Tips for Creating an SEO-friendly Website to Increase Traffic

Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and

Tips for Creating an SEO-friendly Website to Increase Traffic Read More »

Top Marketing Strategy on YouTube

Top Marketing Strategy on YouTube

Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook

Top Marketing Strategy on YouTube Read More »

Is There a Future for Clubhouse’s Social Media Audio Marketing?

Is There a Future for Clubhouse’s Social Media Audio Marketing?

A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that’s about it. He then insisted on putting in place practical

Is There a Future for Clubhouse’s Social Media Audio Marketing? Read More »

Marketing without Facebook and Google

Marketing without Facebook and Google

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can

Marketing without Facebook and Google Read More »

Join Our Newsletter!

Sign up for our newsletter and get notified to our latest updates.