Bernie WongJanuary 25, 2021

What Can I Do If My Marketing Budget Has Been Reduced?

Facebook seems to be testing a “Calendar View” feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar. Before Facebook had this feature,.

Bernie WongJanuary 13, 2021

You Can Now Shop on WhatsApp in the Era of Social Commerce

In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products on.

Bernie WongJanuary 12, 2021

Bernie Wong on the Deadliest Mistake That Digital Marketers Need to Avoid

On 25 December, 2020, Bernie Wong, owner and founder of Social Stand Limited, was featured on iFour Technolab Pvt. Ltd.’s article on the Top 53 Deadly SEO Mistakes That Every Digital Marketer.

Bernie WongJanuary 7, 2021

「Instagram 增粉要明白的道理」

製作Instagram帖文時,最基本要配備一張美圖美照。現時很多網店在營運Instagram時,會使用迷你攝影棚拍攝出白地或純色背景的產品照,此類照片雖可突出產品的細節,但其實並不適合用於社交媒體。相片質素高不一定就好看,相反較生活化的圖片其實更適合用於社交媒體上,建議大家使用有場景的地方拍攝,相比起白地背景,會更令受眾投入其中。

Bernie WongJanuary 6, 2021

Should I Open a MeWe Account for My Brand?

MeWe is not a new social media platform. It was launched in 2012. In terms of functions and interface, you could probably say it’s a Facebook copycat. Frankly speaking, there’s nothing noteworthy.

Bernie WongJanuary 1, 2021

「5個品牌在社交媒體總會錯的事」

品牌在Facebook發出帖文之後,不難發現有一個「Boost Post」的按鈕,雖然使用很方便,但其實可以說是「交學費」,最大原因是這個推廣效率十分低。大部份專業的社交平台營運公司都會使用「Facebook Ad Manager」,一個比較全面的廣告系統。雖然使用上比「Boost Post」複雜,但可以設定廣告的目標,例如接觸到更多受眾或提高影片瀏覽人數等;更可以設定目標受眾,例如可以設定年齡或語言,以排除或專注某些受眾。

Bernie WongDecember 29, 2020

Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing

On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has.

Bernie WongDecember 29, 2020

That Stack of Unexecuted Marketing Plans

I’m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you’ll find this a familiar practice. Even if your.

Bernie WongDecember 17, 2020

Know Your Brand’s True Value Before Embarking on Marketing

I recently taught a digital and social media course at HKU SPACE. My students came from diverse backgrounds. Among them were current marketers who intend to learn more about the profession. There.

Bernie WongDecember 8, 2020

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram..

Join Our Newsletter!

Sign up for our newsletter and get notified to our latest updates.