Content Marketing

Bernie Wong Speaks to HKU MBA Students on Developing Omni-channel Marketing Campaigns

On 25 July, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was invited as a guest speaker at the Hong Kong University. The Hong Kong University offers a 6-unit experiential learning course called Business Consulting Practicum, which is a free-elective course for students in the Hong Kong University Business School. Students are […]

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LinkedIn: The Most Underrated Social Media Platform

Apart from producing Facebook and Instagram content for my clients, I have been actively researching and putting out content for them on LinkedIn. In my opinion, LinkedIn is a social media platform that has been underrated for a long time. Many still see LinkedIn as a place to host their CVs, to plan their next

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Bernie Wong on 5 Ways Brands Can Reinvent Their Digital Marketing Strategy

On 12 August 2020, the article of Bernie Wong, the owner and founder of Social Stand Limited, titled “5 Ways Brands Can Reinvent Their Digital Marketing Strategy”, was featured on the BRANDS Journal website. BRANDS Journal is a UK-based publication that showcases articles by marketing and industry professionals all over the world. The articles featured

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Bernie Wong’s Tip on Branding a Facebook Page

On 29 July 2020, Bernie Wong, the owner and founder of Social Stand, was featured on an article on Yoann Bierling’s website. The article compiles over 20 tips and tricks from experts in the field of marketing about what it takes to make a great Facebook  page.  Bernie Wong’s one tip for improving the branding

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Bernie Wong’s Tips and Tricks for Marketing to Millennials

On 29 May 2020, Bernie Wong, owner and founder of Social Stand, was featured on an article by UpCity entitled Marketing to Millennials. The author, Jordan Stella, compiled 32 different tips and tricks from experts on how to efficiently and effectively market to millennials and what type of marketing strategies work best for them. UpCity

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Bernie Wong on the Perfect Instagram Advertising Campaign

Instagram is one of the most prominent social media platforms today. It boasts of over 1 billion monthly active users, and it is still continually growing. That is why many brands choose it as a platform to market their products and services. Bernie Wong, the owner and founder of Social Stand, was featured on an

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Made in Hong Kong – Never Say Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for

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Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a

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