網店經營要一心一意
疫情尚未完結,市民仍然需要保持社交距離,避免與人接觸,不少人選擇網上購物。經營網店需要付出很多心機,又需要付出誠意,除此之外,還有什麼要注意呢 ﹖
After a year of transformation, operating online stores is nothing new for SMEs. The same is true even for larger brands alike – which offer products and services to mass markets. Everyone may already be familiar with selling their products on shopping websites, using paid online shopping platforms, or even launching their online stores. This
eCommerce Growth Formula Read More »
Yahoo! announced the global closure of “Yahoo! Answers” on 04 May 2021. Yahoo! Knowledge+ in Hong Kong, Taiwan, and other places will also end at the same time. Why did Yahoo! decide to give up on a website that sees web traffic of 200 million per quarter? Perhaps you could try to ask “Yahoo! Answers”
Customers Are Searching for Answers Read More »
I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel
Inspirations from Segmenting Travelers Into 6 Types Read More »
Marketers, who work for brands that are keen to conduct KOL campaigns, usually approach an agency for a quote and a suggested list of KOLs. When an agency provides this list, it’s a gamble. If it fits with what the client wants, then, it’s a bingo! To be honest, I am slightly hesitant about entrusting
Which KOL Is the Best? Read More »
全球在肺炎疫情的陰霾下,人們都會盡量減少外出,避免人群聚集,不少人都會選擇轉用網上購物平台,造就很多網店的生意都逆市跑贏。如果想開網店,又應該怎樣起步呢 ﹖
開網店前諗清楚: 你的動機是什麼 ? Read More »
Facebook在成立早期僅屬於朋友之間的互動,但現時逐步發展成為數碼廣告頻道,演算法的出現能夠按照用戶的喜好提供內容,令用戶更能投入其中,與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告,以及私隱度不夠透明而引起不少用戶不滿。
Gaining Exposure for Mass-Produced Goods We have received many similar requests regarding KOLs like this. Most of our clients ask us to share with them a list of social media accounts helmed by influential KOLs with a large following, plus others known as “micro Influencers” who have fewer followers to help make up a certain
Which type of KOL Should You Choose for Brand Marketing? Read More »
On 19 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on AdTargeting’s article titled: “Facebook Ad Targeting Strategy Discussion by 15 Marketing Experts”. The article collected the professional opinion of 15 expert marketers and compiled them to offer guidance as to which strategy is the best one to adopt
Bernie Wong on Facebook Ad Targeting Read More »
On 13 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, participated as a speaker in the Cyberport Virtual Career Fair 2021. He was part of the speakers for the second day’s morning session titled: Youth Forum: Future Skills and Career Prospect. During the session, Bernie shared his experiences and expertise as
Bernie Wong at Day 2 of the Cyberport Virtual Career Fair Read More »