Digital Marketing

Being a Big Brand Is Not Necessarily an Advantage

Being a Big Brand Is Not Necessarily an Advantage

Google and Facebook have had big headaches lately. Apple’s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten to abandon large corporates if they do not comply with their demands. Large companies like Google are forced to add Apple’s mandatory privacy […]

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Digital Marketing Is the Epitome of Endless Learning

Digital Marketing Is the Epitome of Endless Learning

At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and

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The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The Time for Marketing on Hong Kong’s Clubhouse Is Here!

The up-and-coming social media platform, Clubhouse, has evolved quite quickly. Since the middle of last year, it became popular abroad and grew in popularity in Asia since the beginning of the year. It was clever for the app to make use of the celebrity effect and exclusivity of being able to join by invite only.

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Bernie Wong on How Marketers Will Use Video in 2021

Bernie Wong on How Marketers Will Use Video in 2021

On 3 March 2021, Bernie Wong, the owner and founder of Social Stand Limited, was featured on Linda Pophal’s article on Information Today titled “How Marketers Will Use Video in 2021”. Video has been a popular content format on social media over the past few years, and it is predicted to keep rising in popularity

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What is the Target Number of LIKES for Your Business This Year?

What is the Target Number of LIKES for Your Business This Year?

“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising

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Clubhouse Unveils a New Audio-Based Social Media Platform

Clubhouse Unveils a New Audio-Based Social Media Platform

There is a social media platform that has gained popularity overseas in recent months. It’s called Clubhouse. This is a much simpler platform compared to its competitors. To become popular on Clubhouse, all you need is your voice – and not fancy, photoshopped photos. It is a type of network based on voice. The app

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Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses

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Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

The social media transfer wave The rise of social commerce Live streaming content AR features Buy Now, Pay Later services While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail

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