Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook […]
Top Marketing Strategy on YouTube Read More »
Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I
Wake Up! Build the Most Genuine Brand Equity! Read More »
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth
A T-Shaped Marketer Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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