Month: August 2020

Bernie Wong's Tip to Sell on Instagram According to Help Smartphone

Bernie Wong’s Tip to Sell on Instagram According to Help Smartphone

On 7 June, 2020, Social Stand’s founder, Bernie Wong, was featured on Help Smartphone’s article on experts’ number one tip on how to sell on Instagram. The author, Yoann Bierling, compiled over 30 expert suggestions on how to do just that. According to Bernie Wong, the key to selling on Instagram is to tell brands’ …

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Made in Hong Kong – Never Say Die Spirit

Made in Hong Kong – Never Say Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for …

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Bernie Wong's Take on Businesses Using TikTok

Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a …

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Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong, the owner and founder of Social Stand Limited, gave an online talk to the Travel Industry Council. Over 300 members were in attendance, and Bernie gave them insights on marketing in the travel industry and how to use social media to promote travel agencies. The travel industry was the worst industry affected by …

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Bernie Wong Hosts the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards

Bernie Wong Hosts the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards

On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the  2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by the Government of the Hong Kong Special Administrative Region. This event was created to recognize the exceptional and amazing work of digital marketing …

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Discover Digital Marketing Insights for the Publishing Industry

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not …

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores showcase the latest trends and inject a breath of fresh air into malls. By and large, they have fairly static offerings. Pop-up stores …

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Wake Up! Build the Most Genuine Brand Equity!

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I …

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Social Distancing Measures on Brainstorm Meetings

Social Distancing Measures on Brainstorm Meetings

To fight against the spread of COVID-19, Hong Kong has implemented the Social Distancing Measures. Restaurants are the first batch to be greatly affected. Even though it would be difficult, restaurants are still doing their jobs. It’s such toughness like the Lion Rock Mountain spirit that maintains every one of us to keep going. Frankly …

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Email Marketing and Fax Machine Ads

Email Marketing and Fax Machine Ads

In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays, fax machines are obsolete items. People are all doing email marketing instead. However, are you using the same old method like fax machine …

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