Bernie Wong, the owner and founder of Social Stand Limited, gave an online talk to the Travel Industry Council. Over 300 members were in attendance, and Bernie gave them insights on marketing in the travel industry and how to use social media to promote travel agencies. The travel industry was the worst industry affected by […]
Bernie Wong On The Travel Industry During The Pandemic Read More »
On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by the Government of the Hong Kong Special Administrative Region. This event was created to recognize the exceptional and amazing work of digital marketing
Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not
Discover Digital Marketing Insights for the Publishing Industry Read More »
Make use of the feature to tag products in Facebook and Instagram posts to increase traffic to your online site. Most retailers – if not all – already manage Facebook and Instagram pages. More often than not, they provide the URL to their online shop when promoting their products through social media posts. Some may
Buck the Trend: Increase Sales through an Online Pop-up Store Read More »
Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I
Wake Up! Build the Most Genuine Brand Equity! Read More »
To fight against the spread of COVID-19, Hong Kong has implemented the Social Distancing Measures. Restaurants are the first batch to be greatly affected. Even though it would be difficult, restaurants are still doing their jobs. It’s such toughness like the Lion Rock Mountain spirit that maintains every one of us to keep going. Frankly
Social Distancing Measures on Brainstorm Meetings Read More »
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays, fax machines are obsolete items. People are all doing email marketing instead. However, are you using the same old method like fax machine
Email Marketing and Fax Machine Ads Read More »
The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the currently overwhelming situation of online activities. Sometimes it even deteriorates the overall quality of online press conferences. For example, a client asked for
Online Press Conference: Zoom or Facebook Live? Read More »
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth
A T-Shaped Marketer Read More »
I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because you can cooperate with different customers. You can also handle different types of social media marketing jobs. Otherwise, you may want to set
What’s the Best Way to Study Social Media Marketing? Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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