Make use of the feature to tag products in Facebook and Instagram posts to increase traffic to your online site. Most retailers – if not all – already manage Facebook and Instagram pages. More often than not, they provide the URL to their online shop when promoting their products through social media posts. Some may […]
Buck the Trend: Increase Sales through an Online Pop-up Store Read More »
Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I
Wake Up! Build the Most Genuine Brand Equity! Read More »
To fight against the spread of COVID-19, Hong Kong has implemented the Social Distancing Measures. Restaurants are the first batch to be greatly affected. Even though it would be difficult, restaurants are still doing their jobs. It’s such toughness like the Lion Rock Mountain spirit that maintains every one of us to keep going. Frankly
Social Distancing Measures on Brainstorm Meetings Read More »
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays, fax machines are obsolete items. People are all doing email marketing instead. However, are you using the same old method like fax machine
Email Marketing and Fax Machine Ads Read More »
The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the currently overwhelming situation of online activities. Sometimes it even deteriorates the overall quality of online press conferences. For example, a client asked for
Online Press Conference: Zoom or Facebook Live? Read More »
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth
A T-Shaped Marketer Read More »
I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because you can cooperate with different customers. You can also handle different types of social media marketing jobs. Otherwise, you may want to set
What’s the Best Way to Study Social Media Marketing? Read More »
When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should bear in mind that both Facebook and Instagram belong to the same parent company. From an advertising view, both are using the same
Is Facebook Outdated? Read More »
When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as a restaurant continues sending flyers to attract patrons even though there aren’t many passers-by on the street. The reason behind this is that
Should We Run Ads on Social Media in This Sluggish Market? Read More »
Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The answer is COVID-19. Digital transformation has been suggested for a long time, but the outburst of COVID-19 has changed the seemingly unsuccessful digital
Effective Tools for Leading a Digital Transformation to Your Company Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
Digital Marketing Trainer | Marketing Speaker | Social Media Marketing
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