Business Trends

LinkedIn: The Most Underrated Social Media Platform

LinkedIn: The Most Underrated Social Media Platform

Apart from producing Facebook and Instagram content for my clients, I have been actively researching and putting out content for them on LinkedIn. In my opinion, LinkedIn is a social media platform that has been underrated for a long time. Many still see LinkedIn as a place to host their CVs, to plan their next […]

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Bernie Wong's Tips and Tricks for Marketing to Millennials

Bernie Wong’s Tips and Tricks for Marketing to Millennials

On 29 May 2020, Bernie Wong, owner and founder of Social Stand, was featured on an article by UpCity entitled Marketing to Millennials. The author, Jordan Stella, compiled 32 different tips and tricks from experts on how to efficiently and effectively market to millennials and what type of marketing strategies work best for them. UpCity

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Made in Hong Kong – Never Say Die Spirit

Made in Hong Kong – Never Say Die Spirit

A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for

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Bernie Wong's Take on Businesses Using TikTok

Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a

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Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong On The Travel Industry During The Pandemic

Bernie Wong, the owner and founder of Social Stand Limited, gave an online talk to the Travel Industry Council. Over 300 members were in attendance, and Bernie gave them insights on marketing in the travel industry and how to use social media to promote travel agencies. The travel industry was the worst industry affected by

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Discover Digital Marketing Insights for the Publishing Industry

Discover Digital Marketing Insights for the Publishing Industry

Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Make use of the feature to tag products in Facebook and Instagram posts to increase traffic to your online site. Most retailers – if not all – already manage Facebook and Instagram pages. More often than not, they provide the URL to their online shop when promoting their products through social media posts. Some may

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Wake Up! Build the Most Genuine Brand Equity!

Wake Up! Build the Most Genuine Brand Equity!

Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I

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