Digital Marketing

Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021

The social media transfer wave The rise of social commerce Live streaming content AR features Buy Now, Pay Later services While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail […]

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Social Stand’s AR Filters for Oxford University Press’ Baby Crawling Competition a Massive Success!

Maisan Leung, assistant corporate marketing director of Oxford University Press, had this to say: “Technology can revolutionise the ways we reach out to our target audience. Educational solution providers like Oxford University Press should harness the power of technology to design great experiences for our learners to accelerate their learning efficacy and motivation.” According to

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Facebook Is Removing Likes on Pages!

Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove “Likes” from Pages. This means that users will no longer be able to “Like” pages. Instead, Facebook is shifting to “Followers”. The “Follow” function on pages has always been there although it is inconspicuous. This change

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Latest Marketing Craze: AR Games

Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus’ headsets are not a particularly big seller, its AR technology has helped Facebook catch up with Snapchat. Recently, brands love to use AR games

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More Than Anything, 2020 Has Been a Laborious Year

Most of December is typically spent reviewing the results of social media campaigns in the past year for clients and strategizing their marketing efforts for the next year. Nothing more needs to be said to describe the global economic situation in 2020. There is also no need for a professional analysis to feel the misery

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What Can I Do If My Marketing Budget Has Been Reduced?

Facebook seems to be testing a “Calendar View” feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar. Before Facebook had this feature, we had to create our content calendars for clients every month – especially when planning the content for account information and posts. Clients

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MeWe專頁做品牌營銷,行得通?

其實MeWe早於2012年就已經推出,只是剛推出時反應可能未算太踴躍,直至較早前美國舉行大選時,Trump Trump特朗普稱被很多社交媒體打壓,包括Facebook,所以鼓吹大家使用沒有「Censorship」的社交媒體,MeWe就是其中之一。加上不少香港人都經歷過被Facebook刪除專頁或群組,令用戶感到不滿,就引發最近的「移民潮」。

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You Can Now Shop on WhatsApp in the Era of Social Commerce

In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products on the market and expand their online sales channels. WhatsApp has officially launched its WhatsApp carts shopping feature to have another look at online

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Bernie Wong on the Deadliest Mistake That Digital Marketers Need to Avoid

On 25 December, 2020, Bernie Wong, owner and founder of Social Stand Limited, was featured on iFour Technolab Pvt. Ltd.’s article on the Top 53 Deadly SEO Mistakes That Every Digital Marketer Should Avoid. iFour Technolab Pvt. Ltd. is a leading IT firm offering a sustainable solution for all business needs. The article includes the

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