Marketing

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy

Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses […]

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Bernie Wong's Pick for Must-Read Marketing Book

Bernie Wong’s Pick for Must-Read Marketing Book

Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s

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Making Connections Through Podcasting

Making Connections Through Podcasting

Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a

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LinkedIn: The Most Underrated Social Media Platform

LinkedIn: The Most Underrated Social Media Platform

Apart from producing Facebook and Instagram content for my clients, I have been actively researching and putting out content for them on LinkedIn. In my opinion, LinkedIn is a social media platform that has been underrated for a long time. Many still see LinkedIn as a place to host their CVs, to plan their next

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Bernie Wong's Tips and Tricks for Marketing to Millennials

Bernie Wong’s Tips and Tricks for Marketing to Millennials

On 29 May 2020, Bernie Wong, owner and founder of Social Stand, was featured on an article by UpCity entitled Marketing to Millennials. The author, Jordan Stella, compiled 32 different tips and tricks from experts on how to efficiently and effectively market to millennials and what type of marketing strategies work best for them. UpCity

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Bernie Wong's Take on Businesses Using TikTok

Bernie Wong’s Take on Businesses Using TikTok

On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann Bierling, compiled the opinions of 19 experts in the field of marketing. According to Bernie Wong, businesses should begin using TikTok to boost morale and change a

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Buck the Trend: Increase Sales through an Online Pop-up Store

Buck the Trend: Increase Sales through an Online Pop-up Store

Make use of the feature to tag products in Facebook and Instagram posts to increase traffic to your online site. Most retailers – if not all – already manage Facebook and Instagram pages. More often than not, they provide the URL to their online shop when promoting their products through social media posts. Some may

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A T-Shaped Marketer

A T-Shaped Marketer

Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively.  The vertical part, i.e., the depth

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How Should a Marketer React Under a Gloomy Market?

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be

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