Month: July 2020

Online Press Conference: Zoom or Facebook Live?

Online Press Conference: Zoom or Facebook Live?

The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the currently overwhelming situation of online activities. Sometimes it even deteriorates the overall quality of online press conferences. For example, a client asked for …

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A T-Shaped Marketer

A T-Shaped Marketer

Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T-shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively.  The vertical part, i.e., the depth of …

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What’s the Best Way to Study Social Media Marketing?

What’s the Best Way to Study Social Media Marketing?

I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because you can cooperate with different customers. You can also handle different types of social media marketing jobs. Otherwise, you may want to set …

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Is Facebook Outdated?

Is Facebook Outdated?

When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should bear in mind that both Facebook and Instagram belong to the same parent company. From an advertising view, both are using the same …

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Should We Run Ads on Social Media in This Sluggish Market?

Should We Run Ads on Social Media in This Sluggish Market?

When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as a restaurant continues sending flyers to attract patrons even though there aren’t many passers-by on the street. The reason behind this is that …

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Effective Tools for Leading a Digital Transformation to Your Company

Effective Tools for Leading a Digital Transformation to Your Company

Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The answer is COVID-19. Digital transformation has been suggested for a long time, but the outburst of COVID-19 has changed the seemingly unsuccessful digital …

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How Should a Marketer React Under a Gloomy Market?

How Should a Marketer React Under a Gloomy Market?

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be …

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Marketing Content Should be Different on Facebook and Instagram

Marketing Content Should be Different on Facebook and Instagram

Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach out to various viewers. There should be unique content made for different platforms. However, most of the time, only famous brands would have …

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How to Sell a Product in the Right Way Effectively?

How to Sell a Product in the Right Way Effectively?

Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand will be a bonus gift for purchasing the first two items? From exaggerating the usual promotion method of selling functions, features, and discounts, …

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