Business Trends

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

Social Stand x Ming Pao: Bernie Wong Speaks on What Marketers Need to Know About Instagram Fans

On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but […]

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Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video

On 2 December 2020, Bernie Wong, owner and founder of Social Stand Limited, hosted a webinar for Kaplan as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, “5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound”, and it covered three main topics:

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Finding New Business Opportunities in E-commerce

Finding New Business Opportunities in E-commerce

The Rise of Commerce, E-commerce, and Social Media  It’s nothing new for Alibaba to break sales records on Singles Day. For many quick-thinking people in Hong Kong, apart from getting great deals as consumers, they’re also planning to or have started investing in e-commerce. The pandemic has contributed to a climate of uncertainty. The layoffs

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Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong at Branding 360: A Discussion on Brand Evolution

Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles

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Social Media Marketing Echo Chambers

Social Media Marketing Echo Chambers

Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read.

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Branding 360: Bernie Wong and the Advantage of Evolving Brands

Branding 360: Bernie Wong and the Advantage of Evolving Brands

On 18 November 2020, Bernie Wong, owner and founder of Social Stand Limited, will be part of a keynote panel for Branding 360, a virtual event dedicated to getting to the heart of branding. The event will have 8 insightful sessions and will have 15 expert speakers who have years of experience in their chosen

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Hong Kong’s Affection for Its Beloved Airlines

Hong Kong’s Affection for Its Beloved Airlines

The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service

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What OmniPork Has Taught Me About Marketing

What OmniPork Has Taught Me About Marketing

Marketing Strategies Must Be Agile In the digital world, it is common to carry out pilot testing for products or marketing efforts. Remember when Gmail was in beta for several years? For large-scale marketing campaigns, in addition to doing A/B testing on the advertisement itself, and if time permits, I would also suggest for brands

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Instagram - A Review of the Past 10 Years

Instagram – A Review of the Past 10 Years

In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall.  Apart from changing the app icon, you probably

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