Business Trends Archives - Page 7 of 17 - Dr Bernie Wong

Social Stand x HKTDC: Bernie Wong Speaks on Brand Storytelling

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Social Media / Dr Bernie Wong Kai Leong

In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM. #brand storytelling training

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Tips for Creating an SEO-friendly Website to Increase Traffic

Business Trends, Content Marketing, Digital Marketing, Technology / Dr Bernie Wong Kai Leong

Recently, we received requests for client cases, corporate training, or consulting services about operating online stores and eCommerce. Some clients have had their online stores for some time now. With business up and smoothly running, management is keen to expand. SEO is the Crux to an Online Web Store’s Internal Architecture Aside from developing and

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Top Marketing Strategy on YouTube

Business Trends, Content Marketing, Digital Marketing, Social Media / Dr Bernie Wong Kai Leong

Marketing in Hong Kong is often too overly focused on Facebook and Instagram while ignoring the importance of YouTube as the second largest search engine. Many brands have their own YouTube channels. However, they may not post new videos often since producing videos requires a lot of resources. Others simply repost videos produced for Facebook

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Capitalizing on the Olympics

Business Trends, Content Marketing, Digital Marketing / Dr Bernie Wong Kai Leong

The whole city has been following the Tokyo Olympics closely. The outstanding performance of Hong Kong athletes has won the hearts of all Hong Kong people. It is not only the athletes who are giving their all as they compete. The editors of social media brand pages are also working very hard at this time.

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Is There a Future for Clubhouse’s Social Media Audio Marketing?

Audio Marketing in 2026: What Replaced the Clubhouse Hype?

Business Trends, Content Marketing, Digital Marketing, Social Media / Dr Bernie Wong Kai Leong

Clubhouse’s 2021 surge did not establish live social audio as the universal marketing channel many expected. The larger lesson, however, was not that audio failed. Audio evolved into a broader ecosystem of podcasts, video podcasts, clips, subscriptions and community-led shows. What Changed After the Clubhouse Boom? Live rooms were difficult for many brands to sustain

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Finding Muk and Tin’s Token of Love

Business Trends, Content Marketing, Digital Marketing, Facebook, Social Media / Dr Bernie Wong Kai Leong

Hong Kong people are self-starters by nature. In last week’s episode of Ossan’s Love, Muk presented a small gift to Tin. It is a piece of jewelry bearing the letters T and M. That same evening, Crudo, an online shop where customers can personalize accessories, received a surge in orders of the same item. While

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Marketing without Facebook and Google

Bernie Wong, Business Trends, Content Marketing, Digital Marketing, Email Marketing, Facebook, Social Media / Dr Bernie Wong Kai Leong

Rumors were circulating that Facebook and Google might pull out of Hong Kong. Upon hearing this, marketers were all very anxious – as if the end of the world was imminent. To everyone’s immense relief, the two companies clarified the next day that they had no plans to withdraw operations in Hong Kong. This can

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How Much Do You Love Big-Box Stores?

Business Trends, Digital Marketing, Life Style, Social Media / Dr Bernie Wong Kai Leong

The influence of the young generation should not be overlooked. Even Kenny Tak Bun Wong has broken with the conventional TVB and moved to a new TV station. His move was embraced by the public, both online and offline. It just goes to show that TVB no longer holds the absolute advantage it had in

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eCommerce Insights from Buying a Can of Coke

Business Trends, Content Marketing, Digital Marketing, Social Media, Technology / Dr Bernie Wong Kai Leong

“I’ve set up my online store. How can I increase sales next?” Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed.

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A Million-Dollar Class on Customer Personas

Business Trends, Content Marketing, Digital Marketing / Dr Bernie Wong Kai Leong

Every brand has probably gone through the process of creating “Customer Personas.” For most, this would have been conducted before the launch of a brand or a product or as part of drawing up marketing plans or repositioning one’s customer service. Yet, this important subject is often neglected, sometimes done cursorily or just for show.

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Tips for Creating an SEO-friendly Website to Increase Traffic

Capitalizing on the Olympics

A Million-Dollar Class on Customer Personas

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