On 4 August 2020, the Hong Kong Association of Interactive Marketing (AIM) organized the 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards alongside Create Hong Kong and sponsored by the Government of the Hong Kong Special Administrative Region. This event was created to recognize the exceptional and amazing work of digital marketing […]
Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not
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Make use of the feature to tag products in Facebook and Instagram posts to increase traffic to your online site. Most retailers – if not all – already manage Facebook and Instagram pages. More often than not, they provide the URL to their online shop when promoting their products through social media posts. Some may
Buck the Trend: Increase Sales through an Online Pop-up Store Read More »
Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I
Wake Up! Build the Most Genuine Brand Equity! Read More »
In the good old days of fax machines, those who would like to sell ads would buy back a whole lot of fax numbers. Then, they’ll start sending out promotional content. Nowadays, fax machines are obsolete items. People are all doing email marketing instead. However, are you using the same old method like fax machine
Email Marketing and Fax Machine Ads Read More »
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth
A T-Shaped Marketer Read More »
I’ve always been asked for the best way to study social media marketing. There are two effective approaches for self-learning. First, you may join and work in an agency. It’s practical because you can cooperate with different customers. You can also handle different types of social media marketing jobs. Otherwise, you may want to set
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When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should bear in mind that both Facebook and Instagram belong to the same parent company. From an advertising view, both are using the same
Is Facebook Outdated? Read More »
When it comes to a sluggish market, companies tend to cut budgets but keep some for advertising. They aim for the conversion rate when selling their ads. It’s the same situation as a restaurant continues sending flyers to attract patrons even though there aren’t many passers-by on the street. The reason behind this is that
Should We Run Ads on Social Media in This Sluggish Market? Read More »
Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The answer is COVID-19. Digital transformation has been suggested for a long time, but the outburst of COVID-19 has changed the seemingly unsuccessful digital
Effective Tools for Leading a Digital Transformation to Your Company Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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