Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be […]
How Should a Marketer React Under a Gloomy Market? Read More »
Understand Your Strengths Before becoming a KOL, you should understand your strengths. You have to find your key interest. Let everyone remember who you are, instead of becoming a general “netizen” on the internet. Continuous Learning and Development After you understand your strengths and your interests, you should then continue to learn and develop them.
Being KOL is Not an Easy Task Read More »
Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach out to various viewers. There should be unique content made for different platforms. However, most of the time, only famous brands would have
Marketing Content Should be Different on Facebook and Instagram Read More »
Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand will be a bonus gift for purchasing the first two items? From exaggerating the usual promotion method of selling functions, features, and discounts,
How to Sell a Product in the Right Way Effectively? Read More »
Off-site refinement directly relates to the values of a website. If the website contains great content, there would be greater traffic flow. Hence, a higher chance to be cited by other websites. Once a citation is built, it becomes a backlink. More backlinks mean greater website value. Thus, it’s much easier to be shown up
SEO and Miss Hong Kong Beauty Pageant Read More »
Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most of the people will think of the logo when talking about branding, but it goes deeper with the brand persona. Imagine the brand
Marketing Isn’t Just Selling But Also Branding Read More »
Under the pandemic, the market is gloomy and stagnant. How can a brand keep its benefit in such an unfavorable situation? Adversity is a good chance for the company to reorganize, and to advance its business. It is also a good time to look for collaboration. Right now, it would be better to take hold
Brand Benefits Under a Gloomy Market Read More »
Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just
5 Marketing Tips Inspired by Animal Crossing Read More »
Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market
How Blue Bottle Coffee Leverages Digital Marketing Read More »
During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR agency should have more professional knowledge than me. However, most of the marketing projects are deeply related to social media platforms nowadays. It
Solutions for Social Media PR Crisis Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
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