Content Marketing Archives - Page 13 of 14 - Bernie Wong - Digital Marketing Trainer / Training

Effective Tools for Leading a Digital Transformation to Your Company

Recently, there’s a meme on Twitter asking, “Who led the digital transformation of your company?” Surprisingly, the answer is neither the CEO (Chief Executive Officer) nor the CTO (Chief Technology Officer). The answer is COVID-19. Digital transformation has been suggested for a long time, but the outburst of COVID-19 has changed the seemingly unsuccessful digital […]

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How Should a Marketer React Under a Gloomy Market?

Leave a Comment / Business Trends, Content Marketing, Digital Marketing / Bernie Wong

Because of the pandemic, many projects have been held up. Hence, it leads to the idling of resources and time. What should a marketer do at this moment? First of all, marketers may start planning for future programs. As many of the jobs have been postponed, the relevant workforce is also idling. It might be

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Being KOL is Not an Easy Task

Leave a Comment / Content Marketing, Digital Marketing, Social Media / Bernie Wong

Understand Your Strengths Before becoming a KOL, you should understand your strengths. You have to find your key interest. Let everyone remember who you are, instead of becoming a general “netizen” on the internet. Continuous Learning and Development After you understand your strengths and your interests, you should then continue to learn and develop them.

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Marketing Content Should be Different on Facebook and Instagram

Leave a Comment / Business Trends, Content Marketing, Digital Marketing, Social Media / Bernie Wong

Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach out to various viewers. There should be unique content made for different platforms. However, most of the time, only famous brands would have

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How to Sell a Product in the Right Way Effectively?

Leave a Comment / Business Trends, Content Marketing, Digital Marketing, Social Media / Bernie Wong

Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand will be a bonus gift for purchasing the first two items? From exaggerating the usual promotion method of selling functions, features, and discounts,

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SEO and Miss Hong Kong Beauty Pageant

Leave a Comment / Business Trends, Content Marketing, Digital Marketing / Bernie Wong

Off-site refinement directly relates to the values of a website. If the website contains great content, there would be greater traffic flow. Hence, a higher chance to be cited by other websites. Once a citation is built, it becomes a backlink. More backlinks mean greater website value. Thus, it’s much easier to be shown up

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Marketing Isn’t Just Selling But Also Branding

Leave a Comment / Business Trends, Content Marketing, Digital Marketing / Bernie Wong

Under a sluggish market, it’s important to seize the time for business reform. Also, it’s time to reconsider the effectiveness of the strategy used for a long time in brand marketing. Most of the people will think of the logo when talking about branding, but it goes deeper with the brand persona. Imagine the brand

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Brand Benefits Under a Gloomy Market

Leave a Comment / Business Trends, Content Marketing, Digital Marketing / Bernie Wong

Under the pandemic, the market is gloomy and stagnant. How can a brand keep its benefit in such an unfavorable situation? Adversity is a good chance for the company to reorganize, and to advance its business. It is also a good time to look for collaboration. Right now, it would be better to take hold

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5 Marketing Tips Inspired by Animal Crossing

Leave a Comment / Business Trends, Content Marketing, Digital Marketing / Bernie Wong

Other than boredom, the wonderful experience of playing Animal Crossing also attracts people to devote their time to it. And to do so, they designed the game with great details. It’s customized to fit different users’ needs. One example is the dubbing of the animal characters. Although the animals don’t speak human languages and just

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How Blue Bottle Coffee Leverages Digital Marketing

Leave a Comment / Content Marketing, Digital Marketing, Email Marketing / Bernie Wong

Blue Bottle Coffee, the world-famous coffee brand, officially launched in Hong Kong in April. Dubbed as the Apple of the coffee scene, the artisanal brand has sparked waves of long queues of eager fans here. In the past 18 years, Blue Bottle Coffee has transformed from a simple coffee cart into a widely successful market

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Content Marketing

How Should a Marketer React Under a Gloomy Market?

SEO and Miss Hong Kong Beauty Pageant

Marketing Isn’t Just Selling But Also Branding

Brand Benefits Under a Gloomy Market

5 Marketing Tips Inspired by Animal Crossing

How Blue Bottle Coffee Leverages Digital Marketing

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