Bernie Wong, the founder of Social Stand, often joked that he always felt guilty teaching digital marketing courses to marketers as a middle-aged man. He has experience serving digital marketing clients daily, compared to many of his younger students. Recently, Bernie came across many students keen to enter or switch careers into digital marketing. More often …
“My company’s Facebook post has no LIKES and no SHARES, what should I do?” A friend from EdTech approached me for help. She was a bank executive who graduated from the University of Hong Kong with an MBA. Her EdTech business is located in Cyberport and receives funding from angel investors. It is a promising …
What is the Target Number of LIKES for Your Business This Year? Read More »
Hosting live broadcasts has become one of the most effective ways to market a brand and engage with audiences online. That’s why on 18 December, 2020, Bernie Wong, the owner and founder of Social Stand Limited, teamed up with Ming Pao to discuss the potential of hosting a live broadcast and how brands and businesses …
Bernie Wong x Ming Pao: Upgrading the Web Live Marketing Strategy Read More »
The social media transfer wave The rise of social commerce Live streaming content AR features Buy Now, Pay Later services While these trends cannot predict how well this year will treat businesses and brands, they can certainly help in developing and executing effective and engaging social media marketing strategies. Bernie Wong dives further into detail …
Bernie Wong x Ming Pao: Social Media Marketing Trends in 2021 Read More »
On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has been around since 2012, but it was not until the 2020 United States Presidential elections that the platform rose to prominence. President Donald …
Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing Read More »
On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but …
Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read. …
The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound. One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand …
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