MeWe is not a new social media platform. It was launched in 2012. In terms of functions and interface, you could probably say it’s a Facebook copycat. Frankly speaking, there’s nothing noteworthy about the platform, not until now. These comments may seem a little unfair. MeWe’s Hong Kong content has been restricted in the past […]
Should I Open a MeWe Account for My Brand? Read More »
品牌在Facebook發出帖文之後，不難發現有一個「Boost Post」的按鈕，雖然使用很方便，但其實可以說是「交學費」，最大原因是這個推廣效率十分低。大部份專業的社交平台營運公司都會使用「Facebook Ad Manager」，一個比較全面的廣告系統。雖然使用上比「Boost Post」複雜，但可以設定廣告的目標，例如接觸到更多受眾或提高影片瀏覽人數等；更可以設定目標受眾，例如可以設定年齡或語言，以排除或專注某些受眾。
On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for brand marketing. MeWe has been around since 2012, but it was not until the 2020 United States Presidential elections that the platform rose to prominence. President Donald
Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing Read More »
On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to know about fans and followers on Instagram. The social media platform is being used by brands and businesses to further establish themselves and reach out to their target audiences, but
On 2 December 2020, Bernie Wong, owner and founder of Social Stand Limited, hosted a webinar for Kaplan as part of Kaplan Discover 2020: Embracing The New Normal. His webinar was titled, “5 Tips for A Great Live Streaming Video, How Brands Could Leverage Social Commerce for Business Rebound”, and it covered three main topics:
Bernie Wong x Kaplan Discover 2020: 5 Tips for a Great Livestreaming Video Read More »
The Rise of Commerce, E-commerce, and Social Media It’s nothing new for Alibaba to break sales records on Singles Day. For many quick-thinking people in Hong Kong, apart from getting great deals as consumers, they’re also planning to or have started investing in e-commerce. The pandemic has contributed to a climate of uncertainty. The layoffs
Finding New Business Opportunities in E-commerce Read More »
Bernie Wong, owner and founder of Social Stand Limited, took part of Branding 360, the immersive virtual experience dedicated to getting to the heart of branding. Bernie acted as the moderator of the keynote panel titled: “Brand favoritism: the advantage for evolving brands”. He was joined by Alice Leung, branding lead for Accenture Interactive; Charles
Bernie Wong at Branding 360: A Discussion on Brand Evolution Read More »
Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read.
Social Media Marketing Echo Chambers Read More »
As part of their thrust to empower SMEs across Hong Kong, the Hong Kong Trade Development Council has launched the Digital Academy: a collection of free digital marketing training courses geared towards helping SMEs learn and develop their skills in digital marketing. With the courses, SMEs are given indispensable digital knowledge, which they can use
Bernie Wong Teaches Digital Marketing for the HKTDC’s Digital Academy Read More »
The recent massive layoffs by Cathay Pacific Airways and the closure of its regional Cathay Dragon Airways have affected numerous Hong Kong people. Cathay Pacific, a Hong Kong airline, has fallen into bad shape in recent years. It has fallen in international rankings and drawn widespread criticism from locals in its management practices and service
Hong Kong’s Affection for Its Beloved Airlines Read More »
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