In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall. Apart from changing the app icon, you probably […]
Instagram – A Review of the Past 10 Years Read More »
Bernie Wong’s Tip For Auditing a Brand’s Digital Footprint On 9 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured on MediaLeaders.com’s article titled “How to Audit Your Brand’s Digital Footprint: 16 Experts Give Advice”. The article compiled the thoughts and opinions of some of the industry’s leading experts which
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Marketing requires you to be on top of your game at all times. That’s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder’s “Value Proposition Design: How to Create Products and Services Customers Want”, which he mentioned in Jade Minh’s
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On 22 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, was featured in an article by Yoann Bierling. The article is titled “What Are The Best Social Media Influencer Niches?”, and Bierling compiled the answers of experts in the social media sphere. This is what Bernie Wong had to say: If
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On 18 September 2020, Bernie Wong spoke at the 2020 Online Business Summit about digital marketing and businesses recovering from the pandemic. The 2020 Online Business Summit was a conference led by Hong Kong’s leading business, marketing, and advertising professionals.For this year, the Summit had one overarching theme: how can businesses get into digital transformation
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On 15 May 2020, Bernie Wong, the founder and owner of Social Stand Limited, co-hosted one of Elementor Hong Kong’s Meetups. He was invited by the Elementor Hong Kong group to talk about “The 5 Website Marketing Tactics You Should Know.” A total of 63 participants joined in on the talk, which was held online
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On 8 October, 2020, Bernie Wong, the owner and founder of Social Stand Limited, spoke to the members of the Rotary Club of Causeway Bay for their October Joint Presidents’ Meeting. His topic? Branding in the age of social media. The talk was held over ZOOM live conferencing. In his talk, Bernie Wong discussed how
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Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook
Things Get Trickier Without Facebook’s 20% Text Rule on Ads Read More »
Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I’ve even hosted programs in my school days. There is a
Making Connections Through Podcasting Read More »
The latest craze in the city is the movie, Tenet. People everywhere are comparing notes on how much they understand. They spare no effort dissecting the various mind-boggling scenes. Of course, spoilers abound. One of the classic scenes in the movie is when the protagonist, Neil, meets with a female scientist. He opens his hand
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