Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?” Surely! A brand should own its website, whether it’s international or local, famous or less famous. A website is the most genuine brand equity. I
Wake Up! Build the Most Genuine Brand Equity! Read More »
The furious pandemic drives the need for online conferencing and webinars. Many companies even start to hold online press conferences. But it’s kind of a new topic, which inevitably leads to the currently overwhelming situation of online activities. Sometimes it even deteriorates the overall quality of online press conferences. For example, a client asked for
Online Press Conference: Zoom or Facebook Live? Read More »
Digital marketing is a very robust industry. Evolving into a T-shaped marketer should be the leading trend right now. So, what’s a T shaped marketer? It’s something to do with the vertical and horizontal parts of the word. They represent the depth and broadness of your marketing knowledge, respectively. The vertical part, i.e., the depth
A T-Shaped Marketer Read More »
When tailoring digital marketing strategy for the customers, it always comes to one question: Is Facebook outdated? Should we shift our target to Instagram? Instagram is currently popular among youngsters. One should bear in mind that both Facebook and Instagram belong to the same parent company. From an advertising view, both are using the same
Is Facebook Outdated? Read More »
What Is a KOL? KOL stands for Key Opinion Leader — someone recognized as an authority within a specific field, whose opinions carry real influence over their audience’s decisions. Unlike a general influencer, a KOL’s credibility usually comes from professional expertise or industry standing, not just follower count. With the rise of social media, comments
What Is a KOL? (And Why Being One Isn’t as Easy as It Looks) Read More »
Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the fact that regardless of the competition, a brand needs more exposure. It’s to reach out to various viewers. There should be unique content made for different platforms. However, most of the time, only famous brands would have
Marketing Content Should be Different on Facebook and Instagram Read More »
Assuming that you need to promote a watch. Will you just promote its function only? Or present its features of containing an hour hand and a minute hand? While the second hand will be a bonus gift for purchasing the first two items? From exaggerating the usual promotion method of selling functions, features, and discounts,
How to Sell a Product in the Right Way Effectively? Read More »
During the period of social movement and COVID-19 outbursts, I have received many inquiries about the PR crisis. As I am operating a digital marketing agency, I always believed that a PR agency should have more professional knowledge than me. However, most of the marketing projects are deeply related to social media platforms nowadays. It
Solutions for Social Media PR Crisis Read More »
Social media changed the world. It changes how we connect and access information. Around 56% of people in the world use social media platforms. Companies are shifting faster to these platforms for brand visibility. They have the opportunity to show value in only one click. Marketers need to know the biggest social networks. They need to have
7 Biggest Social Media Sites in 2020 Read More »
Facebook has become part of everyone’s routine. When people pick up the phone or open a laptop, they go straight to Facebook. Companies know that the Facebook market connects more people than any other platform. They get business from active users on the website. Today, Facebook is the king of social media. With 1.62 billion
Is Facebook a Dying Market? Read More »
I help clients tell their story, engage with their audiences and “unleash the power” of their brands through social media marketing and creative advertising.
Do you want raving fans? Do you want Brand Storytelling? Do you want Digital and Social Media Marketing? Do you need a trainer or marketing speaker? Talk to me
AI Trainer & Storytelling Trainer | Keynote Speaker | Digital Marketing Consultant
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